Archive for the ‘Marketing’ Category:

The Case For Outsourcing Your Marketing

It’s only after you get in business that you begin to understand just how complex marketing is. Making your brand known to the world and communicating value to potential clients is quite a hefty undertaking. Little wonder that many promising ventures have fallen under due to poorly-executed promotional initiatives. Rather than let yours suffer the same fate, why not outsource your marketing to an outside agency? You stand to benefit in more ways than one.

Expertise and More

Is your marketing team plagued with skill gaps and manpower shortages? Do you feel like the lack of expertise is holding your business back? Outsourcing might just be the perfect solution for your woes.

Without going too much into detail, outsourcing to a digital marketing agency will allow you access a vast skill set for less than the cost of hiring an experienced marketing professional. Besides, who’s to say that you cannot have a predictable-yet-effective marketing framework? One that generates and nurtures leads while being easy to maintain and update? Having worked with handful of clients, the firm will know what works best in almost every other context. They’ll also help you keep up with and adopt upcoming trends as well.

Eyes on The Big Picture

Perhaps the biggest handicap that in-house outfits have is the lack of perspective. The fact that your team will be immersed in day-to-day activity means they’ll inevitably lose sight of the big picture. This could be further aggravated by the fear to bring up concerns and/or express new ideas.

Granted, there’s nothing wrong with having an in-house marketing department. It’s just that relying exclusively on them increases the risk of tunnel vision. Working with an outside agency will help your team step outside their shoes and analyze your initiatives from all perspectives.

Flexibility

Chances are that you size your marketing budget depending on the prevailing economic climate. Sensible as that seems, it leaves you suffering the cost of kick-starting and cancelling promotional initiatives. Working with an agency will help you adjust quickly without burning a hole in your wallet. Because they’ll already have cross-functional professionals on their ranks, you won’t have to incur costs associated with staffing, attrition and erosion of knowledge.

In a nutshell, outsourcing your marketing is a no-brainer. Today’s world is characterized by cut-throat competition among businesses — it seems that there are too many marketers vying for the attention of too few consumers. A digital marketing firm will be more than happy to take the pressure of keeping your brand ahead of the pack off your shoulders.

The Two Effective Options For A Linkedin Marketing Campaign

Linkedin, over the years, has undoubtedly become the number one professional network, displacing other networks that were well positioned. How did this happen? LinkedIn connected over 500 million B2B individuals, which translated into profits. When it comes to which LinkedIn marketing campaigns to use, there are two standout options that always work: sponsored content, and text ads.

Linkedin encompasses the bulk of directors, managers and decision makers in the business world. That is, in this social network there are 40 million ‘bosses ‘, 10 million opinion leaders and 6 million managers. Without forgetting, of course, the more than 61 million influencers who also have a LinkedIn profile, and when developing campaigns, it’s not about volume, it’s all about quality.

The Two Standout Options

Text ads, similar to other platforms, are just one of the options in Linkedin advertising. In addition, it is also the simplest and most economical option. The main elements of this type of advertising are text, images, and a title, and Linkedin offers several types of formats.

This type of Linkedin advertising seeks to draw attention in the most obvious way. Therefore, text ads can be placed in different places within the platform. Either in the upper part or to the right of the page. In order to attract the audience, it is essential that entrepreneurs use simple, clear and direct language. In addition, the image must be attractive in order to attract clicks.

Second, brands can post sponsored content on their respective pages and promote it to a segmented audience. The promoted content appears in the feed of the company page. Both on the home page, on all devices, and on the right side of the page.

The main reason to integrate this type of advertising on Linkedin is that it is a perfect way to expand the reach of the ads. The promotions or sponsored content of the companies become relevant content that does not go unnoticed. In addition, this type of advertising is not limited exclusively to text articles but may include other dynamic elements or videos. Also, video ads have a prominent presence in the news feed. Keep in mind, videos have a call button that remains active while playing. That is, your audience always has the option to click on the advertising link.

Easy To Create LinkedIn Campaigns

Linkedin allows you to create ads very easily. But first, you must have a company page. It is recommended that brands have their own Linkedin profile in order to have a company presence that’s searchable within the networks.

A key aspect of Linkedin advertising campaign, as in most digital advertising, is audience segmentation. In that sense, Linkedin has a large amount of professional information about its users. This allows the brand to segment the public to whom the advertising is directed, in different ways.

Among the useful information is:

Place of residence or work.
Current work
Place of studies.
Job position they play.
Skills.
Contacts

Thus, companies can create mailing lists or templates with options previously selected for use in campaigns. To effectively gain an audience today, brands must focus their efforts on offering value, and LinkedIn offers many tools to target the right audience.

Begin The Journey To Achieving Your Promotional Video Production Dream

For a long time, you may have been nursing the desire to create your own promotional video but you just didn’t know where to start off. While there is no promise that it is easy, it can be achieved. If you remember that even the best people at the biggest promotional video company in the globe started from scratch, you will gladly start your journey towards becoming an expert. All you need is the passion, perseverance and creativity that is so much needed for success in the field.

Write a Script

If you have never written a video script before, it may be challenging at first. Nevertheless, challenging does not mean impossible. Begin by thinking about what you would like to see when the work is complete. Then come up with a clear objective, message and your target audience. Putting the words down in correct order should then be not too much of an uphill task. An additional tip is to write a simple story divided into introduction, the middle, and the last part.

Come up with a Storyboard

A storyboard is not unlike a comic strip. It is a reflection of what your scenes will look like and the order in which they will succeed each other. You can use it to easily determine whether you will manage to pass the message to your audience successfully.

Pick an Appropriate Style

There is a variety of styles for promotional videos. Nevertheless, keep in mind that every type of video has its most suitable style. Only you can decide to pick for your video according to the tone you want to set. You can begin with 2D style since it is the most popular among audiences.

Create the Video

While it is the last step, this may seem the most difficult part. There are so many options that you may find it daunting to settle on one. You may be better off seeking the help of an experienced person. However, you can still do it on your own. The internet is the best resource. There are various applications meant to get people like you on the path to promotional video production.

Word of Advice

Everything has a beginning. Don’t let your promotional video production dreams go with the wind just because you think it is difficult. Make the first step and don’t be afraid of failure. If stuck with a job, seek the assistance of a promotional video company. If you make the right choice of such a company, they will not hesitate to point out your mistakes, help you correct them, and turn out a superb video from your original creation.

Digital Marketing In Tampa

With funnels, you get ready-made templates optimized for sales conversion. In addition, there are features specifically dedicated to increasing the shopping basket, such as Order Bump. This is an insert with a simple checkbox for your customer to make additive purchases.

This can easily allow you to double your value or customer. The configuration of the order form on funnels is ultra flexible. You can, for example, collect any information field (name, surname, email, address, phone), view summary of orders, view after-sales contact information or a live chat to communicate with customers, view photos and videos with customer testimonials and display security logos to reassure visitors during the transaction.

There is no question that a digital sales site will always need a page dedicated to order confirmation. For example, offer a jeans fabric shirt after buying jeans pants for an e-commerce store. The combinations must be clever, and must really interest the customers.

The templates in question are available on the official website of funnels and in the turnkey models as part of Digital Marketing in Tampa.

In addition, multiple functionalities allowing the good configuration and the dynamism of the sales page are proposed in funnels. These are indeed the features of title, subtitle, block of text, image, video, sharing on social networks, countdown, and many others.

It is therefore possible thanks to the software to adapt the Funnel to the different needs of visitors thanks to the many options offered in the funnels editor. The purchase order is the key step of your sales tunnel: it is the one that really transforms your prospects into customers with one sale at the end.

Here again, funnels software offers additional ready-made sales page templates. In addition, a very clever option allows you to implement this system of additive sales with one click.

To fully profit from a digital sales activity, it is not enough just to create a sales funnel. On the contrary, we must go much further by optimizing the latter regularly. funnels allows you to measure the performance of the sales tunnel step by step with an extremely accurate statistical table for Digital Marketing in Tampa.

You can easily identify leaks and leaks in your tunnel, and create an A/B test to try to improve the commercial efficiency of your funnel. The graphic editor of funnels is a system incorporated in the software allowing the design and configuration of all the graphic models present on a page. These serve in particular to improve the visual quality of the pages. And as mentioned above, the program also offers predefined templates of excellent quality. These can of course be used and customized in a few clicks as per convenience.

Guide To Inbound Marketing Strategies

Search engine marketing (SEM) is a branch of online marketing and advertising which comprises measures for attracting visitors to a website via web search. It is divided into search engine advertising and search engine optimization (SEO).

The aim of search engine marketing is to improve the visibility within the search engine results lists (SERPS). A distinction between the organic search results, which can be affected by search engine optimization and selling advertisements that represent the actual proportion of search engine marketing.

The search engine marketing activities lead to an ad on one of the top spots appearing in the search engine results. Here, the organic search engine results are not in competition with advertising. For both, result lists are predefined areas on the result.

The organic search results and the ads are based on ranking factors that have a certain weight within the search engine algorithms. Neither of the two lists of results has an impact on the appearance of others. Besides the direct application of products, search engine advertising is also becoming increasingly important in public relations and corporate branding.

Search engine advertising, which forms part of inbound marketing strategies is mostly taken by the attending media agency or a specialized agency for larger companies. For small and medium businesses the internal marketing department is usually responsible. Contextual advertising – dissemination of information about the site or company in search engines by placing contextual ads on selected words.

The boundaries between acceptable methods of search engine optimization that adhere to the guidelines of the search engines, and unacceptable manipulations that need to be classified as spamdexing, therefore, are fluid. The law on the question of the admissibility of misleading competition keywords is uneven.

There may be multiple posts in a single email. The marquetry will be interested in understanding what features among all those proposed had the most impact. Identifying each link included in the same email helps understand which messages was best received by email marketing program recipients.

Conversion rates

This is crucial information when the company sends an e-mail. Unfortunately much like quicksilver, it seems that this information is difficult to grasp. Recipients often navigate randomly and, although some tools exist to track the movement of a client, it is sometimes difficult to ensure that the actual purchase of a good or service is the direct result of an email communication.

However, when this information is available, it reflects all effective communication.

Three Financial Marketing Trends To Watch Out For

The tools and trends affecting the financial marketing realm are cropping at a significant pace. If you are a marketer who cares about return on investment (ROI), you should be aware of the following three trends/tools.

Advanced Analytics

Big data, which comprises both unstructured and structured data, is a gold mine to be tapped, especially if you are in the financial services domain. Marketers have always had some trouble or the other utilizing big data since they did not have the modern tools to sieve through all the information and use the data in a meaningful way.

However, with new software and tools having entered the market, big data has become a lot more accessible. Several companies have started to learn how to use prognostic analytics and assess the buying patterns of a customer and predict other products they could consider purchasing. With more marketers being able to understand company data a lot more efficiently, marketing decisions are bound to get better with time.

Video Technology

Videos have been viewed as effective marketing tools for some time now and the trend isn’t going anywhere anytime soon. Video attracts a lot more Internet traffic now than it used to a few years ago, and the traffic numbers are only expected to go up in the future.

Video has also made an impact on both the media and social landscape. For instance, Facebook opened lives streaming to its users when it realized how important the feature was. As a result, the world of news reporting changed significantly, as reporters are now using live-streaming tools and features to offer their viewers unprecedented access to breaking news stories.

Relationship Marketing

As the cost associated with acquiring individual customers keeps increasing, companies have been putting a lot more emphasis to ensure their customers return. Relationship marketing is certainly not a fresh concept. It is based on creating long-term buyer engagement and stronger loyalty and not quick individual sales.

This marketing approach helps firms make sure customers connect to their brands strongly and on an emotional level. This brand connect would drive lead generation and word-of-mouth marketing. The primary difference between current relationship marketing and yesteryear CRM strategies is the disparity in the channels and tools available for execution.

To do relationship marketing well, a firm should rethink the manner in which it does its business, so that it could enhance the relationship’s value for the particular customer. Data, social media and technology have helped with relationship marketing initiatives, as you can now track, store, and assess before utilizing different levels of customer information.

The 5 Business Marketing Ideas Essential For Online Dominiation

Utilizing essential business marketing ideas online is like embracing the Wild Wild West. It’s a vast open land, with very few rules and endless opportunities. And the most compelling reason for using the internet to grow your business is the 2.9 billion consumer searches every day. Now, that’s the reason but how do you carve a piece of that pie? Here are 5 building blocks to help you achieve Google glory;

1. Educate Your Customers: Generating Traffic with Article Marketing

Content marketing is not just a buzz-worthy notion to get attention. It’s an essential strategy that deserves the number one spot on every entrepreneur’s list. Authentic, valuable content that educates the consumer is the new currency for online marketing. Customers seek no-strings-attached information that allows them to break down resistance to your messages and demonstrate your expertise in the business.

2. Talk with them, Not at them: Using Social Media

Facebook, Twitter, LinkedIn and Instagram are just a few of the power tools that have redefined all prior business marketing ideas. Millions of consumers share experiences everyday on hundreds of social media sites. Thanks to social networking, companies have the ability to engage with customers, listen to what they really want and leverage their target audience.

3. Show and Tell: YouTube, Vimeo and Dailymotion

Videos are great traffic-generating tools and offering your audience ‘show and tell’ helps you build trust and give a boost to your creditability. Consumers have become very visual and rely on constant stimulation. Videos offer a myriad of strategies to reel your target audience in and when used correctly you’ll position your company as an authority in your industry.

4. Stimulate the crowd visually: Building Info-graphics

The average time a visitor remains on a website is 20 seconds, but pictures can hold a crowds attention much longer. Generally, consumers don’t read, they scan pages, but info-graphics visually stimulate the audience with colors, patterns and reasoning that are easier to understand.

5. Word-of-mouth buzz: Reviews

Word of mouth buzz in the form of digital reviews has become a powerful method of inbound marketing for startups. Listening to the wants and needs of your customers has always been the best idea, but today you can make a difference in real-time and solve problems publicly. This may sound like a gamble, however just about every company today is at the mercy of consumer reviews. Perhaps this is because 80% of consumers say they trust peer recommendations, while a mere 12 percent trust advertisements.

It’s hard to argue with results and today’s modern consumer uses the internet for every purpose, and there’s an audience waiting for you to solve their problem.

Choosing A Video Production Outfit

They say that a picture can paint a thousand words and this is largely true. Moving pictures with sounds, it could be argued, paint a whole novel with even more realism than a static image. Videos are incredibly powerful if harnessed the right way by experts in the medium. They have been used to great effect in a wide variety of projects to educate, entertain, campaign, sell products, and so on. You can follow in their footsteps even if you don’t have the same expertise. Just hire those who do and tell them what you wish to accomplish. Consider the following when choosing a company that specializes in video production in Austin:

Specialization

Every outfit has its own specialization. Some might be experts in creating wedding videos. They know exactly how to infuse romance and drama to the narrative to come up with a memorable documentary of the wedding day. Others might be more keen on product or event marketing with viral ads to their name. They know how to grab the viewer’s attention with short but punchy clips that leave a favorable impression on consumers. Whatever your purpose for hiring a production company is, it must be aligned with their known specialties to reduce risks and increase the chances of success.

Portfolio

Of course, specialization isn’t everything. You have to check whether your vision and aesthetic is the same as these outfits. Gather a list of candidates and ask for samples of their previous work. Watch them along with your partners and get their inputs. Which ones made the best videos? This can be quite subjective so you have to be careful when evaluating the samples. In many ways, the choice will depend on the project itself and its unique demands. Perhaps it is better suited to this company because it should be lighthearted and funny whereas the other company creates sleek and dramatic ads. Both are capable of outstanding work but the requirements point to the most suitable match.

Experience

You should also check the background and experience of each candidate. Small businesses which are trying to get the word out about their products to the local community may be content with hiring student filmmakers with a lot of potential. In fact, their local knowledge and youth may be to their advantage depending on the project. They will also ask for much lower fees than professionals which is always a big plus. However, an established brand that wants to compete with other top players in their industry must find a more experienced crew to handle the project and its pressures.

Florida SEO Services Benefits

SEO offers various favorable circumstances to little entrepreneurs and this is the thing that I will talk about beneath. For apprentices to site design improvement, I propose you first investigate one of my past articles, what is site improvement and why it is vital with a specific end goal to comprehend the essential wording behind SEO and its significance when all is said in done.

First off, SEO will help you make a superior, quicker and friendlier site for clients. In spite of the name, site design improvement is about web crawlers as well as the emphasis is on the client. At the point when your clients are glad, web crawlers are cheerful too. Taking after great on-page SEO systems enhances the client experience and this makes various fleeting and long haul advantages.

Things being what they are, one of the primary reasons you have a site is to build and separate your client base. It is an actuality that organizations that have a site develop twice as quick as organizations that don’t have a site.

SEO will help you increase better rankings in web crawler result pages and this means more focused on visits and basically to more clients.

The web is doubtlessly one of quickest developing markets in World economy however it is not alone. An effective SEO crusade will help you discover new markets and investigate new economies. Online networking stages and portable commercial centers can take your movement levels to an entire new stage by boosting your SEO execution.

A SEO enhanced site is quick, simple to utilize and good with versatile and tablet gadgets. This likewise means better changes i.e. guests going to your site are more inclined to wind up clients, endorsers or faithful guests.

One of the shrouded points of interest of positioning in the top positions of the SERPs is brand mindfulness. Clients are more prone to trust a brand when it shows up in the first places when they look for a term instead of brands that don’t have a decent web vicinity.

Little organizations that need to assemble brand mindfulness (either for neighborhood purposes or for growing broadly) need to put resources into SEO and addition top positions for the terms identified with their business. This is not the 90’s any longer and internet searchers assume a vital part in building or decimating a brand.

A decent SEO methodology implies more activity and an awesome approach to fabricate a devoted fan base through RSS channels and pamphlet. These two administrations existed before online networking and they are still vital wellsprings of movement, especially through Florida SEO services.

Grow Your Business With Florida SEO Services

Today, having a solid online presence is a necessity for any business that wants to grow and succeed. Just about everyone turns to the internet when they need goods or services. Harnessing this huge amount of online traffic is at the heart of a successful search engine optimization (SEO) plan. Of course, just because you own a business does not make you an expert on the complexities of the constantly changing field of SEO.

A professional Florida SEO services provider will be able to not only help you formulate the right plan for your particular business and goals, but they can also offer a number of helpful services. For example, an SEO expert can evaluate your current website and give you a report on issues that might be negatively affecting your standing in the search engine results.

Whether you put together your own business website using some of the numerous tools currently available on the internet or you hired a professional website design company, chances are there are issues with your website that are keeping it from ranking as high as it could. Of course, the whole purpose of SEO is to get your site ranked as high as possible. After all, that’s the only way to capture the most search traffic.

Your site could have problems with the code or perhaps there is not an effective use of keywords, keyword phrases, title tags or meta descriptions. These can all influence a site’s ranking. Additionally, with the rapidly expanding mobile market, Google has now made the mobile friendliness of a website one of the factors that they use in their ranking algorithm.

A leading company providing Florida SEO services can help ensure your website is optimized for maximum effectiveness. Additionally, they will be able to optimize your site for local search traffic as well as make sure the site is user friendly.

Professional SEO strategies typically include building quality links; both internal as well as external links. Linking is an important part of ranking a site, but this is something that should be managed by a professional who understands how to use this technique effectively. Many websites have been banned from the search results because of questionable linking strategies.

A reputable SEO company will know how to maximize your site for the best search ranking without putting it in jeopardy of being banned or knocked to the bottom of the search results. Working with a company that understands how to build traffic through site optimization and quality SEO strategies can dramatically help the growth of just about any business.