It is imperative for photographers and retouchers to produce outstanding pictures. Failure to do so may bring up challenges as they try to promote themselves and their businesses to potential clients. Below are some mistakes that can cripple the success of photography and retouching business.
1. Failing to Create An Online Portfolio
One of the most prominent blunders photographers and retouchers make is neglecting the need for a website. Currently, so many retouchers and photographers display their work on Instagram. The problem with showcasing your work on Instagram is that many times, the work will appear small/ compressed, which hinders the audience from viewing your attention to detail.
Any person running a retouching studio Los Angeles and in need of a retoucher will undoubtedly view your online portfolio to see your previous works, even before they give you a test. Keep in mind that no matter how experienced you are, being without a collection of your creative works may hinder your employment opportunities fast. Accordingly, ensure that you have an active online website. You don’t have to go off your budget building a fancy website. Just create a platform where clients can see your work comprehensively so that they can make an appropriate judgment about your capabilities.
2. Having An Unorganized Portfolio
Don’t allow the viewer to get confused about your work. Whatever it is you specialize in, have it neatly organized into genres so that a potential client can quickly realize the gains of hiring you for a task. An ideal way to showcase your top projects at a glance is by setting up a ‘recent work’ or ‘quick portfolio’ page. Even so, don’t miss to have other galleries displaying your retouching prowess in order of genres.
3. Displaying Old Work
Most retouching artists think that the more pictures they have, the more proficient they appear. As an artist, you may believe that it makes you look busy and highly competent for any available job. But what you don’t understand is that quality surpasses quantity. Have nothing else but your outstanding works on display, even if they are few so that you can stand a chance of getting a reliable, good paying client.
4. Missing Information on your Portfolio
Every client going through your website wants to know if you are a real retoucher. Ensure that information concerning you—name, address, location, and your job expertise—are accessible to the audience. Furthermore, avoid grammatical errors in the website because upholding good language is as vital as including your most outstanding projects
If you are a freelancer searching for a hiring retouching studio Los Angeles, following the above tips can land you a well paying gig. Don’t feel bad when you realize you have made any of the above mistakes; strive to correct your errors and use the tips highlighted to set up a successful retouching business going forward.