Every event organizer likes a good story. You want something that you can share with your audience. While you may be a good storyteller, you need to know how to create the story so that you can initiate an interaction with your audience. This is where the art of experiential marketing is important. Before we go any further, it’s important to first know what experiential marketing is.
By definition, experiential marketing is the strategy that you use to engage your audience to generate a remarkable emotional experience. Do not confuse it with event marketing. Unlike event marketing where the emphasis is on the event, the focus of experiential marketing is on the interaction. In other words, it goes beyond sending email and messages to your audience, and requires creation of live opportunity for interaction with your audience.
To enjoy a successful experiential event production companies, you should apply these tips:
Define Your Expectations
You just can’t say that you are expecting a big event if you have never organized one before. This is not realistic. Inasmuch as it’s good to aim higher, you have to define your chances. Calculate your expectations based on inputs such as manpower and money.
Seek Partnership
This is very instrumental when planning an experiential event that has a bigger budget and one that’s targeting a larger audience size. You should think of co-branding or partnering with event production companies to double your prospects.
Make Use of Technology
When it comes to experiential event marketing, technology is key. There are so many avenues that you can leverage. You can do it through social media hashtags, Live Streaming, VR (Virtual Reality), AR (Augmented Reality), and event apps.
Reach Out for the Audience
You don’t have to interrupt your audience. You need to find a great way to encourage them to attend your event by reaching out to them where they are. You should compel them to notice your brand.
Add Value to the Event
After you have set your expectations, it’s time that you consider that of your audience. They should see the benefit of turning up for the event. So, you’ll need to include something interesting in your experiential event production.
With the above tips, it’s easier to carry out a successful experiential event. This will ensure that that you get the right platform to interact with your audience. In the end, your audience or the consumer benefit by having a chance to experience your brand in a more tangible way and your business benefits when your content is shared—the attendees will be sharing videos and pictures of the event and the brand that created or sponsored it.
Leave a Reply