Category: Marketing

What is an Online Farmers Market? A farmers market online is a place where you can shop for local produce and other items at the convenience of your own home or office. This type of market is becoming more popular as traditional markets have been going the way of the dinosaurs. What makes an Online…

LinkedIn is far more than just a mere digital presence, where people can showcase their skills and experience, among other stuff about how they earn a living. Networking is also very much alive, and this is where LinkedIn gets most of its universal appeal from among many savvy marketers around the world. Here are 3…

For the commercial success of organizations engaging in powerful customer insights are inevitable. What is customer insight? This is the process of understanding customer experiences and interactions with an organization. The customer insight information then is used to improve the services offered to customers. Customer information can be collected from emails, questionnaires, and automatic tracking.…

Branding is one of the key pillars needed to help keep your business afloat. It’s hard enough to have to work tirelessly each day to make sure that your small business is running. On isolated matters, you need all the help you can get. With online branding, you can put your best foot forward in…

Whether you are still dipping your feet in the scary startup waters or are a full-blown veteran in the business, you need to keep promoting your sales round the clock. There are many ways of doing this, one of them being the use of portable retail display stands. These awesome marketing tools are not only…

Advertising is a form of communication whose purpose is to attract the attention of a target (consumer, user, user, voter, etc). To induce the desired behavior: buying a product, voting for a particular politician, encouraging energy conservation. Evoking the name of a company, store, or other subject does not automatically imply a publicity act. But…

Excellent advertising is not merely throwing your name out there with the hope of becoming successful. Instead, it involves differentiating what works from what doesn’t while incorporating the primary aspects of every advertising campaign. Before doing anything else, you need to go through the following steps to see if you are genuinely the triumphant advertising…

Your website generates free (search engine) or paid (advertising) traffic and brings you visitors. Your visitors become potential prospects by qualifying themselves through sales tunnels that you can set up or funnels of conversion via content marketing. Either they buy your products or services directly on an E-Commerce model. They may enter your sales pipeline…

It’s only after you get in business that you begin to understand just how complex marketing is. Making your brand known to the world and communicating value to potential clients is quite a hefty undertaking. Little wonder that many promising ventures have fallen under due to poorly-executed promotional initiatives. Rather than let yours suffer the…

Linkedin, over the years, has undoubtedly become the number one professional network, displacing other networks that were well positioned. How did this happen? LinkedIn connected over 500 million B2B individuals, which translated into profits. When it comes to which LinkedIn marketing campaigns to use, there are two standout options that always work: sponsored content, and…