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Not everyone knows this but an onsite SEO optimization activity is almost always necessary before proceeding to the actual positioning phase, making use of guest posts, digital PR and other techniques that aim to increase the organic traffic coming from Google search.

The optimization of a website, however, is a preliminary activity that must always be performed to ensure complete indexing of the site and to facilitate the next phase of positioning as part of Website Branding Services.

This allows a faster, more efficient and effective service for every type of user. The help of a CDN is sometimes cheap and optimal to improve the speed of loading a slow site and we know that the slowness that worsens not only the user experience of users, but also penalizes the organic visibility of the site on Google.

Unfortunately it is not uncommon to land on websites that take tens of seconds to load. It happens that the user gets annoyed or worse closes the page even before displaying it. The web world is constantly evolving, making surfing your website fluid and comfortable means keeping up with this increasingly fast and competitive market. Now you should have a clear understanding of the benefits and need for an optimized website. And if you have not acted yet, it’s time to get busy.

The rules to follow

From the point of view of indexing, we need to make sure of the validity of the robots.txt file, which must allow access – to the Google crawler – to all the pages that must be visible on the search engine, excluding only the strictly necessary.

It is also important, if you use wordpress, that the tags do not exceed 20% of the total indexed content. To check it out you can use the site: command followed by the domain name, without www.

At the same time it may be useful to consult the scan statistics on the Google Search Console to promptly intervene in case of anomalous results. If the site makes use of AMP you must check that the pages are correctly visible on mobile and that do not give rise to duplicate content.

The most important parameters

To verify that the snippet is optimized properly, you should check some of the most important parameters, namely the meta title (visible in the title bar), the URL and the meta description, respectively in blue, green and black in the snippet of Google SERP as shown in Website Branding Services.

The optimization of a site that makes use of WordPress can make use of an SEO plugin, which facilitates the task of compiling meta tags and at the same time facilitating the operation of de-incising resources that we do not want to be visible to the engine of research.

Is it better to depend on your in-house SEO expert or hire an SEO agency? There are many things to consider when you are faced with this question. Search engine optimization has moved beyond simple keyword optimization. Now it requires a lot more things. Implementing SEO strategies requires support from many professionals. Services of all such professionals may not be available from your in-house website management team. When should you consider external SEO agencies in Singapore for your SEO projects?

Your in-house SEO expert may not have kept pace with the developments taking place in the SEO field. This type of project now involves many web technical issues like data analytics, keyword research, backlinks, white hat and black hat SEO, and many other things. All these aspects of the SEO cannot be handled by a single person. You need support of consultants for each specific aspect of SEO. You will save money if you do not hire an external SEO agency but you have to calculate if it will be worth it. Does your SEO expert has the knowledge, expertise and experience to handle all tasks related to such a project. If not, you should take help of an external SEO agency.

The first advantage of hiring an SEO agency is that you just pay a service charge and you will receive a customized and packaged SEO solution. It takes a big burden off your shoulders when you do not have to arrange services and deal with multiple professionals. There is no need to worry about anything going wrong. The agency takes complete responsibility of your SEO project. You will receive a start to end solution. Experienced SEO experts working for the agency will handle your project. They have been working in this business for years and have handled a large number of SEO projects for different clients. It means they have gained SEO insights that are valuable. You will receive services by experts who know their job well.

SEO agencies in Singapore keep abreast with the latest developments taking place in the SEO field. They know the different techniques that continue to work and the ones that no longer deliver the results. The agency eliminates the guesswork and gives you a solid result. Most SEO agencies offer other website and online marketing related services as well. It will help reduce your website project cost. You can hire such an agency not only for your SEO project but also for the web design, web development, online marketing, online reputation management, and many other services. The SEO agency brings a fresh perspective to the table. It knows what types of solutions work best for a particular company. SEO remains an important part of an online marketing campaign. It is an efficient and economical solution that keeps delivering the results for years to come.