Category: Social Networking

LinkedIn is the biggest social networking platform for people who mean “business”. The site is an online directory of sorts of organizations and professional individuals, and helps professionals connect with each other without leaving their offices. Different people use LinkedIn differently. For instance, individuals use the platform for connecting, professional networking, and job searching. Companies…

It is every marketer’s dream to generate leads or increase traffic to their websites without spending dollars on advertising. However, recent Google, Facebook and Twitter’s algorithm changes, while boosting user experiences, have continued to somewhat limit the organic reach of posts from businesses and brands. Nonetheless, savvy marketers understand that marking on LinkedIn is still…

Social media analytics is essentially an approach in which data is collected from blogs and social media platforms. The data is then evaluated and the findings used to help in the decision making process of a business. This procedure goes far beyond the basic analysis or normal monitoring of ‘likes’ or ‘retweets’ to cultivate an…

Social media is the new marketplace. In the most recent past, a significant percentage of people have continuously used the social media to shop and seek information about their daily decisions. As a financial advisor, therefore, you have a chance of creating a stronger brand by using these platforms. Several proven strategies exist that can…

LinkedIn Premium plans don’t come cheap, and they are not an easy sell to the platform’s over 60 million users. However, there are an army of people who are willing to pay for the premium features on a monthly basis. But why is somebody willing to pay $30, %60, $80 or even $120 to just…