The Walmart Marketplace is providing much-needed competition to the leading eCommerce platform. It can even prove to be more lucrative for certain sellers because of the lower amount of competition within the community. They have set a high standard for applicants so only a few established brands can sell there. However, each will still have to work hard in order to prove themselves to new customers and improve sales. They could also use various tools to help them understand their customers, communicate better, boost productivity, and improve satisfaction. With an email tool Walmart Marketplace sellers can have the following:
Email Templates for Different Phases of the Buying Cycle, sellers can design emails for different scenarios related to specific parts of the buying cycle. These templates should have the right messaging to achieve the desired goals. They can be on standby and ready to go when triggered by different buyer actions. For example, there could be a template for those who added a product to their carts. This could be a reminder to check out, an offer of a discount coupon, an announcement for a sale, and so on. The email tool Walmart could also be a thank you note for a purchase, a review, or other positive actions.
Proactive Engagement to Minimize Issues and Negative Feedback
There are situations that are known to trigger negative reactions including shipping delays. These may be encountered to unusually high order volumes, technical difficulties, bad weather, workforce issues, and other problems. Original delivery estimates may need to be rechecked and recalculated. Sellers would need to apologize for the delays and be transparent about the situation. It’s better to be proactive than to leave people in the dark. The same is true in case of inventory issues, wrong items sent, and anything else that they may have discovered. Engaging the customer right away and providing assurances will reduce negative feedback.
Canned Answers for Common Inquiries to Boost Productivity
Over years of selling their products, businesses already know what kind of questions to expect from customers. They can write canned responses to these common inquiries so that their support teams can boost their productivity. If follow-up responses are required, then they can provide more specific answers.
Personalize Emails with Custom Variables
The emails being sent out can include custom variables that the system can replace with personalized customer details or product information. For example, the greeting can include the customer’s name and mention the order number for clarity of messaging.
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