Whether you’re in a band, a solo artist or a producer, these days you’ll have to rely on yourself initially when it comes to promoting your music. Luckily, in this new digital age there are social platforms and other promotional tools at your fingertips. Because the music market is so competitive, you’ll need to use online music marketing effectively if you want to build a fanbase in today’s market.
You need to concentrate on the digital promotion of your music releases, videos, live dates and yourself (or your band) to get your name out there and prepare the waters for your first big hit. By doing this you’ll be setting the stage for any opportunities that come your way and building a name (or brand) for your music.
Creating a social media presence is mandatory for exposure (because that’s where the fans are) and creating a range of content to share on these platforms is also important. You should make your digital assets available to fans in a central place (whether a social media site or website) and then build an email list of those that are interested. Pitching your music to digital outlets that specialize in music is also a fundamental and should be the focus of your efforts when starting on your music career.
You’ll need to get organized and prepare how you intend to promote yourself; you’ll need to consider all the elements that you need to create and where you want to locate it online. If A&R person or record label wants to know about your music you need to make sure they can find it without having to spend a lot of time searching.
While social media channels provide a convenient method for engaging with artists, creating your own website is an important step. It allows you to create a central space for all your information that can be linked to your social channels in one place. It also allows you to set your own feel and look for your music without being limited to social media sites’ graphics and user interface choices. When people want to get a deeper look at your music and want to engage as fans, your website is the place they’ll go so it’s important that you have one available.
Your website is more than just a place to put information, links and pictures. You can also use it for a range of other activities including promoting tour dates, gathering email addresses from fans, providing a repository for all your music and so on, and is worth spending some time on. The content you create there can then be seeded to online music marketing and social media.
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