As an upcoming automated real estate postcards, it’s important that you nurture relationships with clients even after you’ve helped them finalize a deal. But how exactly do you go about it without coming off as sleazy? Just read on to find out.
Send Thank-You Notes
Sending a ‘thank you’ note to a client after closing a deal isn’t just a polite gesture. It’s the first step in cultivating a lasting, fruitful relationship. And in a world so dominated by electronic communication, there’s no better way to stand out than to express your gratitude in writing. A handwritten note will communicate a level of fondness that goes beyond the normal agent-client relationship.
Get Personal
Everyone appreciates individual attention, and sending handwritten notes can be your way of giving some to your clients. But if you’re really interested in developing a close relationship — the kind that wins repeat business and referrals — you must extend your conversations beyond professional matters. Talk to your clients and get to know what’s going on in their own lives.
As you get to know your clients better, make sure to take note of upcoming milestones in their lives. If someone reveals that they have an anniversary coming up, follow up with cards and gifts. Birthdays are yet another opportunity to shower them with some personal attention. While maintaining such close ties will take lots of effort, it’ll give them an incentive to keep coming back to you for their future needs.
Develop a Mass Follow-up Strategy
Keeping in touch with every client on a personal level isn’t practical — or even appropriate in some cases. It’s thus in your best interest to leverage conventional follow up channels, including social media, newsletters and automated real estate postcards. Utilizing these mediums to the best effect requires a well-thought-out strategy. So keep the following tips in mind when developing yours:
-Stay organized: Keeping your contacts organized will require a CRM solution, so invest in one if you’re yet to do so. Feel free to take advantage of free platforms if you’re on a tight budget.
-Be relevant: You can use newsletters to keep clients informed on local housing trends. But you must always make sure that the content is relevant to the current needs of the readers. Consider conducting a survey to help you fine-tune your strategy here.
-Consistency is key: Make sure to set a schedule for all your campaigns. For newsletters, once a quarter or every 6 weeks will do.
Now, it is worth noting that not everyone will warm up to your charms — some people will want nothing more than to resume normal life once the deal is done. But for any positive response generated, your follow-up efforts will be well worth it.
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