Iitinerant Campaigns are a type of campaign that travels. Often, these types of campaigns are short term and mobile (moving from one location to another). These types of campaigns can sometimes be political but are typically marketing or health care campaigns.
An itinerant campaign for health care is an excellent example. In some third world countries the lack of health care leads to many people suffering from preventable illnesses. An organized group of doctors may collaborate for a short mobile itinerant campaign to visit these remote areas and provide medical care like vaccinations, simple surgeries, or eye care.
In this example of a doctor’s health care campaign you can see the importance of mobility and the short stays at each stop. Many health care organizations develop these types of campaigns to allow doctors to travel while providing a needed service and gaining valuable training.
Marketing professionals often lead itinerant campaigns for their clients to introduce a new product to markets. An example would be a new beverage brand that hires a marketing firm for a short term, town to town, college tour campaign. These types of campaigns blitz campus towns with a slew of marketing events that make the beverage an over night sensation. If successful, by the time they reach the third or fourth campus word is out and the marketing professionals job becomes infinitely easier with each new college town they blitz.
There are many reasons for a short term multi-town campaign. They are used by many different professionals. Doctors, marketers, politicians, and business executives use campaigns to achieve many goals. The goal is key. Knowing the goal allows professionals to create a short time line exploding with potential and organized to succeed.
Succeeding in any type of campaign be it for health care or product promotion takes both skill and knowledge. Professionals with great skill and knowledge understand the importance of time management. Time management is essential to the success of any itinerant campaign. In fact, timing is the most important factor.
Because these campaigns are short term and travel from one location to another it is important for the timing of every event to detailed and executed with perfection. If even one stage of planning takes more time than what was budgeted then the timing for every other stage is thrown off. To perfect this style of campaign it is vital that the manager knows how to handle timing crisis and manages timing well.
