E-reputation is the perception that users have of your company, your brand, or your employees. The e-reputation is a representation that users will build according to the flow of information they encounter on the internet from Google searches or social networks.
Managing your company’s e-reputation on Facebook, LinkedIn or another social network requires first to listen. In other words: find out what your company said about the social networks in question. Numerous online reputation monitoring and Digital Business Transformation tools (in Saas version) are available, from the most expensive to the most affordable.
However, before investing in a tool that you do not necessarily have full usefulness in the long run, consider using Google. This is the base of the base in terms of e-reputation. Simply type in your company name and view or analyze the search results. To keep track of what you could say about social media, set a later on your business name with Google Alerts.
To care about your e-reputation is to answer the comments. Once your reputation monitor is put in place, you can react fast. Thus, you will respond to each comment, appreciation and opinion whether good or bad.
The conversations should be as short as possible. Efficiency is the first factor of satisfaction of a customer in case of dispute. In the case of a response to a positive comment, never forget to thank the author for his contribution and his compliments.
To optimize the e-reputation of your company is to target the user. These are the people who will interact with your publications, share them on occasion, comment on them. The best places to become the ambassadors of your brand. And those that will need special care, for example by reserving a promotion or an exceptional offer. The reward to their commitment.
How to communicate on social networks?
In order to control the online reputation of your company on social networks, you should choose the appropriate social network. For example, Facebook pages are not always the relevant solution for a company’s communication. Depending on the typology of the business, a brand may instead position itself with a corporate page on LinkedIn, a Twitter profile, or a presence on social networks niche.
To have a good e-reputation is to communicate according to the values of your company. Managing your reputation on social networks is to impose your values: to assume them at least. The company must adapt its message to the medium, without renouncing its values. Consumers are ready to change or remain loyal to the brand, for example by offering them even better customer service, thanks to social networks and Digital Business Transformation.