Promotional products are a crucial part of marketing. In fact, in contrast with other marketing mediums, it is one of the most cost effective ways of connecting with your target audience and engaging them. Research indicates that close to 85% of people who received promotional gifts choose to do business with the brand.
Strengthen Your Brand Identity
People love receiving gifts, this is a universal truth. They are also likely to remember the brands that gave them promotional products. Whether it is promotional keyrings or pens, people use these products, and keep them around. And this improves brand visibility and keeps customers connected with the brand. In many ways the customers who use the promotional keyrings also become brand ambassadors for the business.
Choose the Promotional Product Wisely
Six out of ten people were found to keep the promotional gifts they received for as long as two years. 89% of this demographic group remembered the name of the company. And half of these people report that they use the products on a daily basis. Thus, when you choose to give away promotional products it is a good idea to opt for those that are likely to be used on a daily basis.
Everyone needs keyrings, and promotional keyrings are likely to be used well. Research indicates that if a customer does not have use for the promotional product they are very likely to give it to a friend. For a business, this means that the promotional value of the product remains strong.
Designing a Promotional Keyring
The keyring should be designed in a manner that makes it easy to carry and use. The key tag will of course sport the brand name and logo on one side. You may also wish to print additional details such as the official website address on the other side.
Keyrings that also double up as bottle openers and small torches are popular with businesses as well as customers. Keyrings with a USB drive, phone stand and whistle are other alternatives for you to consider. Do choose a colour that is suitable for your business marketing purposes. Ordering promotional products in bulk will bring down the cost of the purchase. Before you place your order, do check the art and design proof with care.
Typically, promotional keyrings are given away at trade shows and open houses. However, it would be a good idea to also keep them handy at the office and the reception area. Whether they are handed to partners, associate businesses or to customers, they are a valued product and likely to be used.
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