Utilizing essential business marketing ideas online is like embracing the Wild Wild West. It’s a vast open land, with very few rules and endless opportunities. And the most compelling reason for using the internet to grow your business is the 2.9 billion consumer searches every day. Now, that’s the reason but how do you carve a piece of that pie? Here are 5 building blocks to help you achieve Google glory;
1. Educate Your Customers: Generating Traffic with Article Marketing
Content marketing is not just a buzz-worthy notion to get attention. It’s an essential strategy that deserves the number one spot on every entrepreneur’s list. Authentic, valuable content that educates the consumer is the new currency for online marketing. Customers seek no-strings-attached information that allows them to break down resistance to your messages and demonstrate your expertise in the business.
2. Talk with them, Not at them: Using Social Media
Facebook, Twitter, LinkedIn and Instagram are just a few of the power tools that have redefined all prior business marketing ideas. Millions of consumers share experiences everyday on hundreds of social media sites. Thanks to social networking, companies have the ability to engage with customers, listen to what they really want and leverage their target audience.
3. Show and Tell: YouTube, Vimeo and Dailymotion
Videos are great traffic-generating tools and offering your audience ‘show and tell’ helps you build trust and give a boost to your creditability. Consumers have become very visual and rely on constant stimulation. Videos offer a myriad of strategies to reel your target audience in and when used correctly you’ll position your company as an authority in your industry.
4. Stimulate the crowd visually: Building Info-graphics
The average time a visitor remains on a website is 20 seconds, but pictures can hold a crowds attention much longer. Generally, consumers don’t read, they scan pages, but info-graphics visually stimulate the audience with colors, patterns and reasoning that are easier to understand.
5. Word-of-mouth buzz: Reviews
Word of mouth buzz in the form of digital reviews has become a powerful method of inbound marketing for startups. Listening to the wants and needs of your customers has always been the best idea, but today you can make a difference in real-time and solve problems publicly. This may sound like a gamble, however just about every company today is at the mercy of consumer reviews. Perhaps this is because 80% of consumers say they trust peer recommendations, while a mere 12 percent trust advertisements.
It’s hard to argue with results and today’s modern consumer uses the internet for every purpose, and there’s an audience waiting for you to solve their problem.
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