The Power of Explaining: Why a Corporate Explainer Video Could Be Your Next Big Marketing Tool

In a world where everything moves fast, attention span has become a precious commodity, especially in business. No matter what your industry is, you need to draw your audience’s attention and keep it long enough to convey your message. And that’s where corporate explainer videos come in.

A corporate explainer video is a short, concise, and engaging video that tells your audience what you do, how you do it, and why they should care. It’s an effective way to simplify complex information and make it accessible to everyone.

Some may argue that a well-written paragraph can do the same job as a video. However, videos have an advantage: they engage more senses. Viewers can see and hear the message, making it easier to retain information than if it were simply written.

Corporate explainer videos can do wonders for your marketing campaigns. Statistics show that adding videos to your landing pages can increase conversion rates by up to 80%. Plus, they are easy to share on social media, making it easier for your audience to spread the word.

But creating a corporate explainer video is not as simple as filming your CEO and uploading it to YouTube. To create a successful video, you need to follow some guidelines:

1. Define your audience: Who are they? What are their needs? What problems are you solving for them?
2. Keep it short: Your audience has a limited attention span. Keep your video to less than two minutes.
3. Focus on the benefits: Don’t bore your audience with technical jargon. Focus on the results and benefits they’ll get by using your product or service.
4. Use visuals: People remember visuals better than text. Use graphics, animations, and images to help viewers understand your message.
5. Have a clear call-to-action: What do you want your audience to do after watching the video? Call you? Sign-up? Buy your product? Make sure it’s clear.

Keep in mind that a corporate explainer video is not a replacement for your website or blog. It’s a complement. The video should be hosted on your website and shared on social media, but it shouldn’t replace your content.

So, how can you use a corporate explainer video in your business?

1. Sales: Use the video to show potential customers how your product or service works, the benefits of using it, and how it solves their problems.
2. Onboarding: Use the video to train new hires on your company’s culture, values, and processes.
3. Customer Service: Use the video to show customers how to use your product or service or how to troubleshoot common issues.
4. Marketing: Use the video in your social media campaigns, email newsletters, or as a way to introduce your company to potential partners.

A corporate explainer video is an effective marketing tool that can help you engage your audience, increase conversion rates, and simplify complex information. However, creating a successful video requires careful planning, attention to detail, and a focus on your audience’s needs.