Linkedin, over the years, has undoubtedly become the number one professional network, displacing other networks that were well positioned. How did this happen? LinkedIn connected over 500 million B2B individuals, which translated into profits. When it comes to which LinkedIn marketing campaigns to use, there are two standout options that always work: sponsored content, and text ads.
Linkedin encompasses the bulk of directors, managers and decision makers in the business world. That is, in this social network there are 40 million ‘bosses ‘, 10 million opinion leaders and 6 million managers. Without forgetting, of course, the more than 61 million influencers who also have a LinkedIn profile, and when developing campaigns, it’s not about volume, it’s all about quality.
The Two Standout Options
Text ads, similar to other platforms, are just one of the options in Linkedin advertising. In addition, it is also the simplest and most economical option. The main elements of this type of advertising are text, images, and a title, and Linkedin offers several types of formats.
This type of Linkedin advertising seeks to draw attention in the most obvious way. Therefore, text ads can be placed in different places within the platform. Either in the upper part or to the right of the page. In order to attract the audience, it is essential that entrepreneurs use simple, clear and direct language. In addition, the image must be attractive in order to attract clicks.
Second, brands can post sponsored content on their respective pages and promote it to a segmented audience. The promoted content appears in the feed of the company page. Both on the home page, on all devices, and on the right side of the page.
The main reason to integrate this type of advertising on Linkedin is that it is a perfect way to expand the reach of the ads. The promotions or sponsored content of the companies become relevant content that does not go unnoticed. In addition, this type of advertising is not limited exclusively to text articles but may include other dynamic elements or videos. Also, video ads have a prominent presence in the news feed. Keep in mind, videos have a call button that remains active while playing. That is, your audience always has the option to click on the advertising link.
Easy To Create LinkedIn Campaigns
Linkedin allows you to create ads very easily. But first, you must have a company page. It is recommended that brands have their own Linkedin profile in order to have a company presence that’s searchable within the networks.
A key aspect of Linkedin advertising campaign, as in most digital advertising, is audience segmentation. In that sense, Linkedin has a large amount of professional information about its users. This allows the brand to segment the public to whom the advertising is directed, in different ways.
Among the useful information is:
Place of residence or work.
Current work
Place of studies.
Job position they play.
Skills.
Contacts
Thus, companies can create mailing lists or templates with options previously selected for use in campaigns. To effectively gain an audience today, brands must focus their efforts on offering value, and LinkedIn offers many tools to target the right audience.
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