The boutique hotel sector is constantly growing. Both independent hotels and large hotel chains are investing heavily to establish a presence in this vibrant market sector, which has quickly become a worldwide phenomenon.
Everyone has their own answer to the question what is a boutique hotel?, But certainly there are some strong points that can hardly be renounced to be included in this category.
Typically, a boutique hotel is small (between 10 and 50 rooms, or even less). The size and the setting must recreate a feeling of intimacy, almost like making one’s guest feel inside a private residence, rather than an ordinary hotel. The small size also allows us to concentrate on the details and have a personalized and unique design (not serial) for every room or common environment.
Sometimes, in the international arena, the term lifestyle hotel is used (with a meaning very similar to boutique hotel), just to enhance the aspect of the guest experience, as well as the attention to detail associated with the Best Boutique Hotels UK.
As we have already said, everything is done to avoid a feeling of seriality, giving a unique and distinctive appearance, and avoiding modular solutions or made with the stencil. All aspects, from the interior design to the hospitality of the guest, must follow a harmonious design, with a distinct personality and some elements that unmistakably characterize the accommodation structure.
Sometimes, to accentuate the uniqueness of a boutique hotel, unusual elements are inserted, always as part of an overall project, and placed in a harmonious context. A boutique hotel can be an independent structure, or belong to a hotel chain (there are many multinationals that are now investing in this sector, creating real hospitality laboratories). In any case, he will propose something that is difficult, if not impossible, to find elsewhere.
The architecture and design of a boutique hotel are undoubtedly the most important aspects for finding a unique characterization for one’s accommodation. The context can be varied: it can be historic houses, finely and elegantly furnished, or modern environments, characterized by contemporary design and experimental solutions linked to the Best Boutique Hotels UK.
Some have artistic settings, while others experiment with original solutions in design and technology. The constant is always the uniqueness of the style, the originality of the project and a strong personality.
The personality, the style and the refinement are precisely those characteristics that leverage in the target of guests that this type of structure intends to attract. In fact, the typical guest is a person who loves to incorporate these elements into every aspect of their daily life, and intends to keep them when traveling for vacation or work.
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