Kohls remains one of the largest clothing stores in the country. Millions of people visit these locations throughout the year. Unsurprisingly, the company likes to take customer feedback whenever possible in order to fine tune its operations. Such feedback is used for a variety of purposes today. Feedback can be used to influence business decisions and ensure customer satisfaction. Without a doubt, Kohls probably uses the information for dozens of different purposes, which is quite common today.
The Kohls Customer Feedback Survey takes anywhere from 10 to 15 minutes on average. During the survey, recent customers can expect some standard questions common to all feedback questionnaires. Most questions revolve around a recent visit, including feelings on the customer service experience and product selection. Many surveys include questions to gauge whether a customer is responding with honest answers rather than selecting randomly. Therefore, some surveys may not be considered valid in the end.
On occasion, Kohls may offer a discount for filling out these surveys. Most customers will receive a survey invitation, but that’s not always the case. Ample feedback is vital for getting useful data, but too much data is a problem as well. Plus, the company cannot provide a discount code for every single respondent. It’s still the best incentive for someone to respond to the survey. Not too many people will fill out the survey without some sort of incentive these days after all.
If a customer decides to fill out the survey, then they should take the endeavor seriously. In reality, a single feedback survey might not result in much change at a Kohls location. That doesn’t mean multiple positive or negative surveys won’t lead to changes. Kohls is like any other company and prefers to use feedback to improve its products, services, and offerings. No company gathers this information and then sits on the results without action. In-depth answers are necessary in order to provide useful info.
Kohls Customer Feedback Surveys aren’t that exciting by any means. Regardless, customers shouldn’t assume this information is taken and ignored. Companies need customer feedback in order to grow and improve – Kohls is no different. Customers need to provide in depth information and detailed answers, though. With that approach, a given person can feel comfortable that their answers will be taken to heart. Both positive and negatives information can be utilized by the company to improve itself with customers.