Videos are a great way of offering insight into a brand or product. In less than a minute, viewers can get the information they need without feeling overwhelmed by text. It’s however important to craft a YouTube marketing strategy for your videos to be effective.
Serialize Your Content
Your videos should run consistently in a similar manner to social media posts. Rather than post separate episodes with different themes, think of your video marketing campaign as a series. This means you also have to determine what content you could post in multiple parts over a certain period.
After determining the content, you can now outline a schedule. A good tip here would be to time the videos to lead up to a significant event so that they’re evenly spaced out. After the big date, you could then release videos that keep your brand fresh in your viewers’ minds.
What Stories Will You Tell?
For most entities, the possibilities here are endless. Simply think about what you’d want your audience to know about you. When starting out, you could offer a short episode that explains who you are as a brand and what you do. Some interviews with company leaders could inspire the audience and help build trust in your brand. Since buyers prefer to research on their own, you’ll want to provide videos for every step of your marketing funnel.
Viewer-Generated Content
Besides scripting and creating videos of your own, you could also invite some of your customers to sit behind the camera. Customer-generated content tends to generate a huge response since it showcases the brand from an outside perspective. For the perfect response, offer prizes for quality videos showing customers using your products. When other viewers see that, they’ll be curious to know more about you and even try your offerings.
Keep Your Episodes Brief
Editing your videos will be significantly difficult. A one-minute video can’t possibly contain all the great content you shot. But unfortunately, most viewers have very short attention spans. It’s thus vital that you keep your videos short, especially when starting out. As time goes by, you could try and assess viewership to see whether there’s demand for longer, more detailed videos.
Call to Action
At the end of your episodes, don’t just leave viewers with a blank screen. Prompt them to a call to action pointing to research or related case studies. All you need is just a few words to initiate an interactive relationship with the audience. You could also attach coupon codes to turn local viewers into loyalty customers.
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